Sling & Stone presents: Media training for founders

Talking to the media should give you butterflies. It shows you care and take the opportunity seriously. It also shows you understand that an interview isn’t a one-to-one chat, but a public speaking gig with a crowd of potential thousands.

In this two hour session, specially-designed for Techweek 2019, we’ll teach startup and small business founders how to manage and perform well in media interviews.

We’ll share insider tips, including how to prepare for interviews, choosing the right publication and reporter, understanding the journalist and their needs, as well as tactics and techniques for managing tricky situations including what to do when you say the wrong thing.

Who's behind this?

Sling & Stone is the award-winning PR agency purpose-built to unearth, craft, and share the stories of the most ambitious brands shaping the future. We have a team of 50 spread around the world in Auckland, Sydney and Los Angeles, and over the past 8 years we've supported the communications needs of hundreds of high-growth, game-changing brands and startups. This is the first time we’ve offered a session like this at no cost.

Sling & Stone has provided media counsel to the founders of successful global startups including John Collison of Stripe, Stewart Butterfield of Slack, and Jack Dorsey of Twitter, as well as dozens of other local founders.

This session is not to be missed if media engagement is on your horizon, or even if you're a seasoned pro who wants to keep up with the latest trends.

You should be present for the whole duration of this event.