Sling & Stone presents: Media training for founders

A specially designed session to teach startup and small business founders how to confidently manage and perform well in media interviews.

What's it all about?

Talking to the media should give you butterflies. It shows you care and take the opportunity seriously. It also shows you understand that an interview isn’t a one-to-one chat, but a public speaking gig with a crowd of potential thousands.

In this two hour session, specially-designed for Techweek 2019, we’ll teach startup and small business founders how to manage and perform well in media interviews.

We’ll share insider tips, including how to prepare for interviews, choosing the right publication and reporter, understanding the journalist and their needs, as well as tactics and techniques for managing tricky situations including what to do when you say the wrong thing.


Who's behind this?

Sling & Stone is the award-winning PR agency purpose-built to unearth, craft, and share the stories of the most ambitious brands shaping the future. We have a team of 50 spread around the world in Auckland, Sydney and Los Angeles, and over the past 8 years we've supported the communications needs of hundreds of high-growth, game-changing brands and startups. This is the first time we’ve offered a session like this at no cost.

Sling & Stone has provided media counsel to the founders of successful global startups including John Collison of Stripe, Stewart Butterfield of Slack, and Jack Dorsey of Twitter, as well as dozens of other local founders.

This session is not to be missed if media engagement is on your horizon, or even if you're a seasoned pro who wants to keep up with the latest trends.

You should be present for the whole duration of this event.

Biz Dojo Ponsonby, 4 Williamson Ave, Grey Lynn, Auckland, New Zealand

Tuesday 21 May
2:00pm - 4:00pm

Free event
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James Hutchinson

Global Head of Business

James works with Sling & Stone’s global business and technology partners, running public relations and corporate affairs campaigns for companies of all sizes — from startups like Fleet Space Technologies, to multinational listed companies like Twitter and Xero.

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Kasi Reynolds

Global Head of Consumer

Kasi has been a trusted advisor and storyteller for dozens of ambitious companies and entrepreneurs. From early stage startups, to mid-size scale-ups, to global enterprises like Uber, Twitter, Slack and Stripe, she has deep expertise across industries as diverse as finance, ecommerce, fashion, health, and many more.

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Sian Church

Associate Director

Sian has been telling the stories of startups, enterprises and everything in between for over a decade. She loves working with disruptor and innovative brands, representing Slack, Amazon Prime Video, Festival for the Future and Mevo.

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For any booking related questions or issues, please call iTICKET on 0508 iTICKET

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