Learn how brands can use gamification and gaming to create interactive marketing campaigns!

Come and discuss with some of APAC’s thought leaders in gaming, how you can use gamification and gaming to attract new audiences!

What's it all about?

Interacting and building a relationship with the younger generations is a challenge. Creating common ground where your brand can speak the language and show interest in common activities is a fantastic way to create loyal customers.

MetaGame Technology is running a Q&A panel with industry experts that will give advice and actionable strategies to run campaigns in collaboration with the gamification, gaming and esports industry.

Gamifying interactive campaigns can help you get measurable returns on your marketing budgets. We have demonstrated the ability to lower customer acquisition by 10x, increase video advertising engagement to up to 42% of daily active users and get over 10x user feedback on customer surveying.

Create memorable experiences for your brand in 2019.

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You should be present for the whole duration of this event.

GridAKL / John Lysaght, EVENT SPACE & TECH CAFE, 101 Pakenham St W, Auckland

Thursday 23 May
10:30am - 12:00pm

Free event
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Charlie Meaden

Co-Founder - CPO - Director at MetaGame Technology

Charlie Meaden is the CPO and Co-Founder of MetaGame Technology. Prior to MetaGame Technology Charlie was the co-founder and CEO of Uproar.gg, a reward platform for gamers that over 250,000 gamers visited every month, which was sold to ADVNCR in October of 2018.

Previous to Uproar, Charlie ran product development for a gamification startup focused on incentivising college students to live more sustainably. His original passion for gaming and gamification started when started gaming at 13. Once Charlie got into gaming he went on to play at a pro level in a number of esport titles.

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Ross McDougall

Social Media Adviser at Te Wānanga o Aotearoa

Ross McDougall has an extensive background in social media and content creation within the New Zealand gaming industry.

After working with Xbox New Zealand as social media lead for four years, Ross joined Te Wānanga o Aotearoa as social media adviser. His most recent work includes the Māori Language Award-winning 'Mahuru Māori Fortnite', a campaign dedicated to using Fortnite to educate youth on how to speak te Reo Māori.

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Cameron Russell

Esports Investor & Consultant

Dedicated to helping all areas of competitive gaming growth. With experience in the areas of talent, production, esports investments/acquisitions, sponsorship, team management, marketing, consulting, business development, sales, and strategic partnerships Cameron helps people explore the complex world of esports.

As a former professional player/coach Cameron is able to give unique insights that allow brands to authentically position their brands to gain traction with the audience, players and wider industry.

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Conrad Ware

Manager of Ping Zero (est 2002) home of New Zealands Largest Gaming Events

Conrad Ware is the Founder and Managing Director of Ping Zero Events. A passionate gamer with a background in IT networking. In 2002 Conrad founded Ping Zero, a company built to formalise his hobby of running small LAN gaming events with friends, into a recognised business.

Ping Zero came from grass roots and has always been about supporting the gaming community. Conrad wants to break down those barriers and stereotypes to help grow New Zealand gamers to be a cohesive community.

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Sam Kamani

CEO & Co-Founder

Sam is CEO & Co-founder of ProductDone, the company on a mission to democratise software development, and Co-author of Amazon bestselling book “The 30 Day Startup”.

Apart from being an avid gamer he has first-hand experience of building a gaming community of quarter million players and engaging with influencers as a brand.

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  • Panel Discussion
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  • Gaming
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