Content Marketing & Social Media

This is a series of educational workshops by The Institute of Digital Marketing New Zealand (IDMNZ), designed for Techweek19 taking place in Gisborne.

Content is king.

74% of marketers rely on visuals in their social media messaging. Nearly 60% of companies queried use infographics. 84% who’ve used them consider the medium effective.

Are you utilising your content marketing with social media to increase traffic, conversion and sales?

In this workshop, you’ll learn the latest trends and insights of digital marketing that covers critical digital updates such as:

1. What is content marketing?

2. How do you create content marketing across 5 major social media platforms?

3. Exploring infographic and videographic as a poweful tool to sell information and increase traffic, conversion and sales.

4. Key task: Content marketing setup and social media.

IDMNZ has partnered with PIKTOCHART - one of the world’s leading tools for infographics, obtain key skills to turn boring information into works of art for the masses. Your workshop comes with a 30-day full premium access to PIKTOCHART (worth USD290/year) with over 600+ ready design templates. You will explore, learn and apply skills for your business or personal use today.

Note: You must bring your laptop to obtain full benefit of this workshop.

You should be present for the whole duration of this event.