We’re going through the ‘looking glass’ on marketing automation!
One of the biggest challenges facing marketers in technology companies is how to make budgets go further. Marketing Automation has become a big part of this but like all technology solutions there are any number of pitfalls and headaches in selecting, implementing, setting up and managing a marketing automation solution.
This "through the looking glass" panel session is an opportunity to learn from experienced digital marketers as to the mistakes they've made and successes they've had in their Marketing Automation journey. A highly practical session - focused on giving real-life learnings that attendees can directly apply to their organisation - note; no rabbit holes, Mad Hatters or fairy tales involved.
You should be present for the whole duration of this event.
Nicola has worked across all aspects of Marketing Automation, from developing automation strategy and platform implementation to campaign execution and reporting ROI to the business.
Penny has over a decade worth of experience in customer relations, marketing and communications. She is a multi-faceted marketer with experience across a range of industries including information technology and software development, utilities, professional services, manufacturing, and retail.
Nathan has led the development and implementation of sophisticated digital marketing programmes. He’s passionate about marketing automation systems and is an expert at leveraging these systems to improve the customer experience.