Not your usual filtered view of marketing automation – our panel reflects on what they wouldn’t do, could they do it all over again.
What's it all about?
We’re going through the ‘looking glass’ on marketing automation!
One of the biggest challenges facing marketers in technology companies is how to make budgets go further. Marketing Automation has become a big part of this but like all technology solutions there are any number of pitfalls and headaches in selecting, implementing, setting up and managing a marketing automation solution.
This "through the looking glass" panel session is an opportunity to learn from experienced digital marketers as to the mistakes they've made and successes they've had in their Marketing Automation journey. A highly practical session - focused on giving real-life learnings that attendees can directly apply to their organisation - note; no rabbit holes, Mad Hatters or fairy tales involved.
You should be present for the whole duration of this event.
Monday 20 May
4:00pm - 5:30pm
This event uses an external ticketing provider. You will be redirected to their ticketing system once you click to book.
Email OrganiserSpeakers
Nicola Harrop
Nicola has worked across all aspects of Marketing Automation, from developing automation strategy and platform implementation to campaign execution and reporting ROI to the business.
Penny Kibblewhite
Penny has over a decade worth of experience in customer relations, marketing and communications. She is a multi-faceted marketer with experience across a range of industries including information technology and software development, utilities, professional services, manufacturing, and retail.
Nathan Moher
Nathan has led the development and implementation of sophisticated digital marketing programmes. He’s passionate about marketing automation systems and is an expert at leveraging these systems to improve the customer experience.
Schedule
This isn’t your usual filtered view of marketing automation – we go through the proverbial “looking glass” and get our panel to take a look back on what they wouldn’t do, could they do it all over again. From system selection, to implementation and putting it into practice - you will take away years of experience, months of stress and some very sleepless nights. Things you won’t have to experience for yourself as our panel have done it all for you.
One of the Techweek themes is “building capability” – this is a great way to virtually build your own marketing automation experience – in the comfort of a good chair and a glass of something delicious.
(Note: no rabbit holes, Mad Hatters or fairy tales involved.)
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